Agova Client Segmentation and Market Positioning

Project Timeline: 2O22 - 2O23

About Agova

Agova is an African, women-led, impact-driven consulting firm focusesd on supporting Micro, Small and Medium Enterprises (MSMEs) to thrive in a way that has a positive social and environmental impact, specifically businesses in the climate-resilient agriculture and green economy sectors.

Brief

Lead the development a 5 year marketing and communications strategy to enhance Agova's brand presence to become the 'go to' consulting firm for African business's working in environmental, social or economic fields.

What We Did

We conducted a market landscaping and trend analysis, alongside using digital qualitative and quantitative research methods to gather insights from Agova's key stakeholders, to identify their strengths, weaknesses and areas for growth. We developed client segments and associated business development strategies, alongside a marketing and communications strategy and accompanying communications assets.